Performance Marketing Manager

Performance Marketing Manager to join a growing gaming company based in Gibraltar. The Performance Marketing Manager will be responsible for leading the strategy, execution & optimization of the various acquisition channels the company utilises. This is a dynamic position which will require a high level of communication, leadership & people management. The ideal candidate will be an ambitious individual with strong knowledge & experience of affiliate & digital marketing (including PPC advertising). 

What’s on offer to you?

• Competitive salary 
• Flexible working
• Career opportunities with a growing iGaming brand

What You Will Be Doing

• Affiliate marketing: lead and oversee the affiliate program; help identify new affiliate partners to onboard; optimize and drive growth from existing affiliate partners.
  • PPC marketing: oversee the optimization of various PPC campaigns across multiple paid search platforms to drive new user acquisition & revenue growth.
  • Digital marketing: oversee & own the Digital Marketing strategy for the company across various display marketing channels; including app advertising, ASO, SMM & programmatic marketing.
  • Allocate & manage a 7-figure yearly budget to ensure business KPIs are met.
  • Lead, develop & manage the Performance Marketing team (3 staff members).
  • Support the commercial / revenue stakeholders & senior management in driving sustainable company growth.
  • Analyse performance on a daily, weekly, and monthly basis; interpret results and implement strategies for improvement.
  • Support senior management and other in-house teams on an ad-hoc basis with reporting and special projects.
  • Keep pace with industry trends and developments.

What You Will Need to Succeed in This Role

• 4+ years’ experience in affiliate or digital marketing in a leadership position within iGaming.
  • Track record of running and optimising successful acquisition campaigns.
  • Experience in people management and a good analytical ability to approach issues in a solution-focused manner.
  • Experience in calculating and tracking ROAS & ROI.
  • Experience in predicting, analysing, and improving performance marketing of a business, with the ultimate goal of generating more profit for the company.
  • Ability to analyse and interpret campaign data and translate it into campaign recommendations.
  • Thorough understanding of the Google and Microsoft advertising product suites.
  • Experience in affiliate negotiations & management.
  • Good technical knowledge of pixels, tracking tags & affiliate platforms.
  • Experience with website analysis using a variety of analytics tools including Google Analytics and Hotjar.

Performance Marketing Manager | Gibraltar | iGaming | Sportsbook | Casino