Senior CRM Executive

Senior CRM Executive – 6 Month Contract required for a leading global brand. They have a long-established office in Gibraltar that is key to their operation. As Senior CRM Executive you will be a key link between the wider CRM team and commercial team. This role is responsible for understanding the commercial objectives and owning a monthly CRM plan that delivers incremental value towards those objectives.

What You Will Be Doing

• Ensure adherence to planning processes. Coordinating and running sessions with multiple teams to enrich and agree plans in a timely manner.
• Work with the commercial team to ensure understanding of the performance of CRM activity, develop bespoke reports and proactively suggest further improvements to better understand the client’s campaign effectiveness.
• Identify opportunities to drive operational efficiencies via automation of regular campaigns, whilst also using your knowledge of campaign performance to prioritise available resource.
• Identify opportunities to refine targeting capabilities, work with the appropriate teams to drive new models and segmentation opportunities to enhance plans.
• Ensure new data/models are implemented and appropriately tested.
• Keeping abreast of developments across the industry you share learnings and challenge internal teams to drive innovations to plans.

What You Will Need to Succeed in This Role

• A strong communicator, able to understand challenges, processes and abilities of multiple teams to drive actionable plans which maximise the delivery resource available.
• A proactive, solutions focussed approach and ability to forge good working relationships.
• Passionate about the customer experience.
• Identifying and developing opportunities to improve the overall customer experience.
• You will be an expert in your field and support junior members of the team if needed.
• Confident in interrogating the numbers to drive recommendations, you will be an analytical thinker with a strong commercial acumen.
• Key tools used in the role are their in-house system, Power BI & Excel for analysis and Adobe to view email templates and get a view of email engagement.

Senior CRM Executive | Gibraltar | CRM | 6 Month Contract | Customer Experience | Power BI | Modelling